one sentiment classification per volitional entity per document though. The recent paper byLuo et al.(2022) represents our closest match. While we find that our usage of the term "entity-level sentiment analysis" is thematically related to a few other usages in the literature, we do not see any established competing use of the term. WeSentiment analysis is the process of classifying whether a block of text is positive, negative, or, neutral. The goal which Sentiment analysis tries to gain is to be analyzed people’s opinions in a way that can help businesses expand. It focuses not only on polarity (positive, negative & neutral) but also on emotions (happy, sad, angry, etc.).Trend- und Sentiment-Analyse des Begriffs‚ndustrie 4.0‘− Social Media-Monitoring von Innovationskommunikation Volker M. Banholzer..... 161 Die Bedeutung der Digitalisierung in der arbeitsmarktgerichteten Unternehmenskommunikation– eine explorative Stellenanzeigen-Cyberpunk 2077 is an open-world, action-adventure RPG set in the megalopolis of Night City, where you play as a cyberpunk mercenary wrapped up in a do-or-die fight for survival. Improved and featuring all-new free additional content, customize your character and playstyle as you take on jobs, build a reputation, and unlock upgrades.Figure 1: Illustration of moral sentiment change over the past two centuries. Moral sentiment trajectories of three probe concepts, slavery, democracy, and gay, are shown in moral sentiment embedding space through 2D projec-tion from Fisher’s discriminant analysis with respect to seed words from the classes of moral virtue, moral vice,tic/syntactic and sentiment information such that sentimentally similar words have similar vector representations. They typically apply an objective function to optimize word vectors based on the sentiment polarity labels (e.g., positive and nega-tive) given by the training instances. The use of such sentiment embeddings has improved the per-Abstract. This paper demonstrates how a graph-based semantic parser can be applied to the task of structured sentiment analysis, directly predicting sentiment graphs from text. We advance the state of the art on 4 out of 5 standard benchmark sets. We release the source code, models and predictions. Anthology ID:criminator. It contains an original-side sentiment predictor and an antonymous-side sentiment pre-dictor, which regards the original and antonymous samples as pairs to perform dual sentiment predic-tion. 3.1 Antonymous Sentence Generator The word substitution-based methods have been shown to be effective and stable in synonymous sentence ... Authors:Ziqian Zeng, Yangqiu Song. Download a PDF of the paper titled Variational Weakly Supervised Sentiment Analysis with Posterior Regularization, by Ziqian Zeng and 1 other authors. Download PDF. Abstract:Sentiment analysis is an important task in natural language processing (NLP).sentiment classication. Though being effec-tive, such methods rely on external depen-dency parsers, which can be unavailable for low-resource languages or perform worse in low-resourcedomains. Inaddition,dependency trees are also not optimized for aspect-based sentiment classication. In this paper, we pro-pose an aspect-specic and language-agnosticthe sentiments in conversations that take place in social networks. Keywords:sentiment analysis, topic model, emotion identification, multilayer network 1. Introduction Despite the amount of research done in sentiment analy-sis in social networks, the study of dissemination patterns of the emotions is limited. It is well known that social net- arXiv.org e-Print archive Aug 24, 2022 · By. Elizabeth Wagmeister. It’s teatime in London, and Olivia Wilde is talking about the O-word. No, not the Oscars, but her approach to sex scenes in her new movie, “Don’t Worry Darling ... Aug 24, 2022 · By. Elizabeth Wagmeister. It’s teatime in London, and Olivia Wilde is talking about the O-word. No, not the Oscars, but her approach to sex scenes in her new movie, “Don’t Worry Darling ... Sentiment analysis – as the name suggests - can be used to capture the sentiment in qualitative data, such as text documents. Text documents can contain different types of content and information, e.g. comments on social media platforms or political documents and speeches as well as fictional and nonfictional texts up to entire libraries. The .gov means it's official. Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you're on a federal government site.2013). The next stage of our sentiment detection is the verb resource, which was also implemented with the vislcg3 tools and will be explained in the next section. 3.2 Verb-based Sentiment Analysis In order to combine the composition of the po-lar phrases with verb information, we encoded the impact of the verbs on polarity using three di- We conduct sentiment analysis on two datasets to enable a comparison: (1) the Yelp dataset by Zhang et al. (2015) for the business review domain and, (2) the StockTwits Sentiment (StockSen) dataset1 for the finance domain. Table 1 summarizes the statistics of the datasets. Dataset training pos. training neg. test pos. test neg. token size (vocab.) Aug 18, 2021 · Table 1 Overall sentiment of PDF. Table 1 shows the total score of the sentiment, which is the sum of all the scores taken sentence by sentence. After that, there is a count of all three sentiments, i.e., Positive, Negative, and Neutral. This shows how many sentences are of positive, negative or neutral sentiment. Wir werden zunächst einen Blick auf das EPR-Argument und die Anfänge der Debatte um verschränkte Zustände werfen (Abschn. 4.2 ). In den folgenden Abschnitten werden wir dann die aktuelle Debatte um Verschränkung und Nicht-Lokalität darstellen, die vor allem auf Bells Beweis und einschlägigen Experimenten beruht.Sentiment analysis is the process of classifying whether a block of text is positive, negative, or, neutral. The goal which Sentiment analysis tries to gain is to be analyzed people’s opinions in a way that can help businesses expand. It focuses not only on polarity (positive, negative & neutral) but also on emotions (happy, sad, angry, etc.).Title Analyse Sentiment of English Sentences Version 2.2.2 Imports plyr,stringr,openNLP,NLP Date 2018-07-27 Author Subhasree Bose <[email protected]> with contributons from Saptarsi Goswami. Maintainer Subhasree Bose <[email protected]> Description Analyses sentiment of a sentence in English and assigns score to it. It can classify sen-Supervised contrastive learning gives an aligned representation of sentiment expressions with the same sentiment label. In embedding space, explicit and implicit sentiment expressions with the same sentiment orientation are pulled together, and those with different sentiment labels are pushed apart.3 Aspect-Based Sentiment Analysis Tasks Two of the main tasks in ABSA are Aspect Ex-traction (AE) and Aspect Sentiment Classification (ASC). While the latter deals with the semantics of a sentence as a whole, the former is concerned with finding which word that sentiment refers to. We briefly describe them in this section. 3.1 Aspect ExtractionOverviewMaterialsConceptual challenges Sentiment analysis in industry Affective computingOur primary datasets Overview of this unit 1.Sentiment as a deep and important NLU problem 2.General practical tips for sentiment analysis 3.The Stanford Sentiment Treebank (SST) 4.The DynaSent dataset 5.sst.py 6.Methods: hyperparameters and classifier ... uses document-level sentiment annotations to constrain words expressing similar sentiment to have simi-lar representations. Tang et al. (2014) changed the objective function of the C&W (Collobert et al., 2011) model to produce sentiment-specific word vectors for Twitter sentiment analysis, by leveraging large vol-umes of distant-supervised tweets. 3 Aspect-Based Sentiment Analysis Tasks Two of the main tasks in ABSA are Aspect Ex-traction (AE) and Aspect Sentiment Classification (ASC). While the latter deals with the semantics of a sentence as a whole, the former is concerned with finding which word that sentiment refers to. We briefly describe them in this section. 3.1 Aspect Extraction uses document-level sentiment annotations to constrain words expressing similar sentiment to have simi-lar representations. Tang et al. (2014) changed the objective function of the C&W (Collobert et al., 2011) model to produce sentiment-specific word vectors for Twitter sentiment analysis, by leveraging large vol-umes of distant-supervised tweets.Twitter’sentiment’versus’Gallup’Poll’of’ ConsumerConfidence Brendan O'Connor, Ramnath Balasubramanyan, Bryan R. Routledge, and Noah A. Smith. 2010.We conduct sentiment analysis on two datasets to enable a comparison: (1) the Yelp dataset by Zhang et al. (2015) for the business review domain and, (2) the StockTwits Sentiment (StockSen) dataset1 for the finance domain. Table 1 summarizes the statistics of the datasets. Dataset training pos. training neg. test pos. test neg. token size (vocab.) The paper contributes to the research on sentiment analysis and can help practitioners select a suitable methodology for their applications. Discover the world's research 25+ million membersA high-level overview of the proposed generic data science paradigm is shown in Fig. 1.It comprises three primary components, namely a GUI, which facilitates communication with the user, a database, in which relevant data are stored, and a central functional component, which is partitioned into three subcomponents, namely a processing component, a modelling component and an analysis component.uses document-level sentiment annotations to constrain words expressing similar sentiment to have simi-lar representations. Tang et al. (2014) changed the objective function of the C&W (Collobert et al., 2011) model to produce sentiment-specific word vectors for Twitter sentiment analysis, by leveraging large vol-umes of distant-supervised tweets. Abstract: This paper investigates how investor sentiment a ects stock market returns and evaluates the predictability power of sentiment indices on U.S. and EU stock market returns. As regards the American example, evidence shows that investor sentiment indices have an economic and statistical predictability power on stock market returns.Figure 1: Illustration of moral sentiment change over the past two centuries. Moral sentiment trajectories of three probe concepts, slavery, democracy, and gay, are shown in moral sentiment embedding space through 2D projec-tion from Fisher’s discriminant analysis with respect to seed words from the classes of moral virtue, moral vice,Angst, 0,78 für Vermeidung und 0,60 für physiologische Erre-gung. Um die konvergente Validität zu erheben, wurde die BSPS mit der Æ LSAS, der Æ Skala „Angst vor negativer Bewertung“Abstract. This paper demonstrates how a graph-based semantic parser can be applied to the task of structured sentiment analysis, directly predicting sentiment graphs from text. We advance the state of the art on 4 out of 5 standard benchmark sets. We release the source code, models and predictions. Anthology ID:Sep 3, 2023 · Abstract. This paper demonstrates how a graph-based semantic parser can be applied to the task of structured sentiment analysis, directly predicting sentiment graphs from text. We advance the state of the art on 4 out of 5 standard benchmark sets. We release the source code, models and predictions. Anthology ID: criminator. It contains an original-side sentiment predictor and an antonymous-side sentiment pre-dictor, which regards the original and antonymous samples as pairs to perform dual sentiment predic-tion. 3.1 Antonymous Sentence Generator The word substitution-based methods have been shown to be effective and stable in synonymous sentence ...Trend- und Sentiment-Analyse des Begriffs‚ndustrie 4.0‘− Social Media-Monitoring von Innovationskommunikation Volker M. Banholzer..... 161 Die Bedeutung der Digitalisierung in der arbeitsmarktgerichteten Unternehmenskommunikation– eine explorative Stellenanzeigen- sentiment polarity (i.e., positive, neutral and negative) of the opinion target tin the sentence s. DSC Formalization For a review document dfrom the DSC dataset D, we regard it as a special long sentence fwd 1;w d 2;:::;w d ngconsisting of nwords. DSC aims to determine the overall sentiment polarity of the review document d. 2.2 Pre-trainig ...Sentiment analysis can reveal what other people think about a product. The rst appli-cation of sentiment analysis is thus giving indication and recommendation in the choice of products according to the wisdom of the crowd. When you choose a product, you are generally attracted to certain speci c aspects of the product. A single global rating couldSentiment analysis, one of the research hotspots in the natural language processing field, has attracted the attention of researchers, and research papers on the field are increasingly published. Many literature reviews on sentiment analysis involving techniques, methods, and applications have been produced using different survey methodologies and tools, but there has not been a survey ...sentiment classication, and indicates AMR is ben-ecial for simplied clause generation. 2 Related Work In this study, we introduce two related topics of this study: document-level sentiment classication and text simplication. 2.1 Sentiment Classication Intheliterature,variousstudiesfocusondocument-level sentiment classication (Pang et al.,2002; Jul 15, 2020 · towards. 4-GB memory size and 2.50. GHZ processing speed. The. model also was run and tested. using three testbeds or. Sentiment model behaves better using the light stemmer. than using the ... Sep 3, 2023 · Abstract. This paper demonstrates how a graph-based semantic parser can be applied to the task of structured sentiment analysis, directly predicting sentiment graphs from text. We advance the state of the art on 4 out of 5 standard benchmark sets. We release the source code, models and predictions. Anthology ID: reviews. [3]Sentiment analysis and opinion mining (Liu, 2012):- Sentiment analysis and opinion mining i s the field of study that analyses people ¶s opinions, sentiments, evaluations, attitudes, and emotions from written language. It is one among the foremost active research areas on natural language processing and isBy. Elizabeth Wagmeister. It’s teatime in London, and Olivia Wilde is talking about the O-word. No, not the Oscars, but her approach to sex scenes in her new movie, “Don’t Worry Darling ...Download full-text PDF Read full-text. Download full-text PDF. Read full-text. Download citation. ... Die Sentiment Analyse versteht sich als Werkzeug zur Extraktion von Stimmung aus Sätzen oder ...Trend- und Sentiment-Analyse des Begriffs‚ndustrie 4.0‘− Social Media-Monitoring von Innovationskommunikation Volker M. Banholzer..... 161 Die Bedeutung der Digitalisierung in der arbeitsmarktgerichteten Unternehmenskommunikation– eine explorative Stellenanzeigen- arXiv.org e-Print archiveSentiment analysis – as the name suggests - can be used to capture the sentiment in qualitative data, such as text documents. Text documents can contain different types of content and information, e.g. comments on social media platforms or political documents and speeches as well as fictional and nonfictional texts up to entire libraries. express positive sentiment Table 1: Examples of tweets with vulgar words and their function. Does vulgarity impact perception of sentiment? Does modeling vulgarity explicitly help sentiment prediction? To this end, we collect a new data set of 6.8K tweets labeled for sentiment on a five-point scale by nine annotators.3 Sentiment Analysis Two different approaches of sentiment analysis can be identied. The rst approach uses lexicons to retrieve the sentiment polarity of a text. This lexicons contain dictionaries of positive, negative, and neutral words and the sentiment polarity is re-trieved according to the words in a text. Machine3 Sentiment Analysis Two different approaches of sentiment analysis can be identied. The rst approach uses lexicons to retrieve the sentiment polarity of a text. This lexicons contain dictionaries of positive, negative, and neutral words and the sentiment polarity is re-trieved according to the words in a text. Machine Cyberpunk 2077 is an open-world, action-adventure RPG set in the megalopolis of Night City, where you play as a cyberpunk mercenary wrapped up in a do-or-die fight for survival. Improved and featuring all-new free additional content, customize your character and playstyle as you take on jobs, build a reputation, and unlock upgrades.the sentiment towards food is positive while the sentiment towards service is negative. We need to predict the sentiments of different aspect terms in a sentence. Previous works usually employ pre-trained model to extract the embedding of the concate-nation of the sentence and the aspect term. In this way, the attention mechanism in pre-trained Mar 6, 2017 · Perceived social isolation (PSI) is associated with substantial morbidity and mortality. Social media platforms, commonly used by young adults, may offer an opportunity to ameliorate social isolation. This study assessed associations between social media use (SMU) and PSI among U.S. young adults. criminator. It contains an original-side sentiment predictor and an antonymous-side sentiment pre-dictor, which regards the original and antonymous samples as pairs to perform dual sentiment predic-tion. 3.1 Antonymous Sentence Generator The word substitution-based methods have been shown to be effective and stable in synonymous sentence ...We conduct sentiment analysis on two datasets to enable a comparison: (1) the Yelp dataset by Zhang et al. (2015) for the business review domain and, (2) the StockTwits Sentiment (StockSen) dataset1 for the finance domain. Table 1 summarizes the statistics of the datasets. Dataset training pos. training neg. test pos. test neg. token size (vocab.)sentiment categorization, the shape of the under-lying continuous sentiment distribution would be unknown. In fact, all distributions shown on the left hand side in Figure1produce the plot on the right hand side in Figure1if the sentiment values are binarized in such way that tweets with a sen-timent value of 0.5 are assigned to the positive necessarily cover the sentiment expressed by the author towards a specific entity. To address this gap, we introduce PerSenT, a crowdsourced dataset of sentiment annotations on news articles about people. For each article, annotators judge what the author’s sentiment is towards the main (target) entity of the article. The paper contributes to the research on sentiment analysis and can help practitioners select a suitable methodology for their applications. Discover the world's research 25+ million members3 Sentiment Analysis Two different approaches of sentiment analysis can be identied. The rst approach uses lexicons to retrieve the sentiment polarity of a text. This lexicons contain dictionaries of positive, negative, and neutral words and the sentiment polarity is re-trieved according to the words in a text. Machineexpress positive sentiment Table 1: Examples of tweets with vulgar words and their function. Does vulgarity impact perception of sentiment? Does modeling vulgarity explicitly help sentiment prediction? To this end, we collect a new data set of 6.8K tweets labeled for sentiment on a five-point scale by nine annotators.We conduct sentiment analysis on two datasets to enable a comparison: (1) the Yelp dataset by Zhang et al. (2015) for the business review domain and, (2) the StockTwits Sentiment (StockSen) dataset1 for the finance domain. Table 1 summarizes the statistics of the datasets. Dataset training pos. training neg. test pos. test neg. token size (vocab.) Commonly known as the Beige Book, this report is published eight times per year. Each Federal Reserve Bank gathers anecdotal information on current economic conditions in its District through reports from Bank and Branch directors and interviews with key business contacts, economists, market experts, and other sources. Angst, 0,78 für Vermeidung und 0,60 für physiologische Erre-gung. Um die konvergente Validität zu erheben, wurde die BSPS mit der Æ LSAS, der Æ Skala „Angst vor negativer Bewertung“ level sentiments with word-level sentiments by pro-gressively contrasting a sentence with missing sen-timents to a supercially similar sentence. 3.1 Word-Level Pre-training Word masking Different from previous random word masking (Devlin et al.,2019;Clark et al., 2020), our goal is to corrupt the sentiment of the input sentence.based sentiment classication solutions. 1 Introduction Sentiment is personal; the same sentiment can be expressed in various ways and the same expres-sion might carry distinct polarities across different individuals (Wiebe et al., 2005). Current main-stream solutions of sentiment analysis overlook this fact by focusing on population-level modelsFurthermore, leveraging sentiment concepts is a key to improving the learning of sentiment analy-sis (Pang et al.,2008;Liu,2012). Therefore, we ex-tract the sentiment concepts from an affective com-monsense knowledge (Cambria et al.,2010), and then devise a novel weighting strategy to integrate the sentiment concepts into eye movement features,SentimentWortschatz, or SentiWS for short, is a publicly available German-language resource for sentiment analysis, opinion mining etc. It lists positive and negative sentiment bearing words weighted within the interval of [ 1; 1] plus their part of speech tag, and if applicable, their inflections. For document-level sentiment classification, the best per-forming system reached a micro-averaged F 1 score of 74.9. This approach (Naderalvojoud et al., 2017) is particularly interesting because it incorporates information from exis-ting sentiment lexica into a neural network architecture. Schmitt et al. (2018) published the GermEval-2017 ...Selected sentiment datasetsLexica Tokenizing The dangers of stemming Other preprocessing techniques Selected sentiment datasets There are too many to try to list, so I picked some with noteworthy properties, limiting to the core task of sentiment analysis: • IMDb movie reviews (50K) (Maas et al. 2011): UBS Finanzberichterstattung. 1. Quartal 2023. 1Q23: USD 1,0 Mrd. Reingewinn, starke Kundenzuflüsse. UBS Group CEO kommentiert unser Ergebnis für das 1. Quartal 2023. Medienmitteilung (Download PDF) Sentiment analysis is the computational study of people窶冱 opinions, sentiments, emo- tions,andattitudes.Thisfascinatingproblemisincreasinglyimportantinbusinessand society. It offers numerous research challenges but promises insight useful to anyone interested in opinion analysis and social media analysis. co-related, we use the sentiment knowledge of the previous utterance to generate the cor-rect emotional response in accordance with the user persona. We design a Transformer based Dialogue Generation framework, that gener-ates responses that are sensitive to the emo-tion of the user and corresponds to the persona and sentiment as well. we can also do sentiment analysis. We evalu-ate our corpus on benchmark datasets for both emotion and sentiment classification, obtain-ing competitive results. We release an open-source Python library, so researchers can use a model trained on FEEL-IT for inferring both sentiments and emotions from Italian text. 1Introductiona sentiment lexicon with sentiment-aware wordembedding. However,thesemethod-s were normally trained under document-level sentiment supervision. In this paper, we develop a neural architecture to train a sentiment-aware word embedding by inte-grating the sentiment supervision at both document and word levels, to enhance theSelected sentiment datasetsLexica Tokenizing The dangers of stemming Other preprocessing techniques Selected sentiment datasets There are too many to try to list, so I picked some with noteworthy properties, limiting to the core task of sentiment analysis: • IMDb movie reviews (50K) (Maas et al. 2011):SAOM is an active field of research and an interdisciplinary area that includes text mining, Natural Language Processing (NLP), and data mining [5]. Sentiment analysis and opinion mining tasks are ...
Smith on Moral Sentiments Sympathy Part I: The Propriety of Action Section 1: The Sense of Propriety Chapter 1: Sympathy No matter how selfish you think man is, it’s obvious that . Culvers near o
Jan 6, 2023 · Sentiment analysis, one of the research hotspots in the natural language processing field, has attracted the attention of researchers, and research papers on the field are increasingly published. Many literature reviews on sentiment analysis involving techniques, methods, and applications have been produced using different survey methodologies and tools, but there has not been a survey ... Selected sentiment datasetsLexica Tokenizing The dangers of stemming Other preprocessing techniques Selected sentiment datasets There are too many to try to list, so I picked some with noteworthy properties, limiting to the core task of sentiment analysis: • IMDb movie reviews (50K) (Maas et al. 2011): Sentiment analysis, also known as opinion mining, is the field of study that analyzes people’s sentiments, opinions, evaluations, atti-tudes, and emotions from written languages [20, 26]. Many neural network models have achieved good performance, e.g., Recursive Auto Encoder [33, 34], Recurrent Neural Network (RNN) [21, 35], we can also do sentiment analysis. We evalu-ate our corpus on benchmark datasets for both emotion and sentiment classification, obtain-ing competitive results. We release an open-source Python library, so researchers can use a model trained on FEEL-IT for inferring both sentiments and emotions from Italian text. 1Introduction Dans le cas d'une interaction positive, les individus formant le groupe se sentent inclus et appréciés au sein de celui-ci, ce qui engendrent des comportements solidaires. Ces relations, lorsqu ... Analyse des sentiments et des émotions de commentaires complexes en langue française Stefania Pecore 2019 11 While the subject is mature, as proved by many published surveys (Pang and Lee 2008),Sentiment analysis can reveal what other people think about a product. The rst appli-cation of sentiment analysis is thus giving indication and recommendation in the choice of products according to the wisdom of the crowd. When you choose a product, you are generally attracted to certain speci c aspects of the product. A single global rating couldnecessarily cover the sentiment expressed by the author towards a specific entity. To address this gap, we introduce PerSenT, a crowdsourced dataset of sentiment annotations on news articles about people. For each article, annotators judge what the author’s sentiment is towards the main (target) entity of the article.Sentiment Lexica 2.1. Existing Danish Sentiment Resources To our knowledge, Afinn was the first freely available sentiment resource for Danish and is described together with other resources in Nielsen (2020). This senti-ment list is a translation and customization of an ex-isting English sentiment lexicon (Nielsen, 2011). Thefor our tareget-based sentiment annoation corpus, namely target entities and sentiment polarity of each target entity. For assisting annotators in better understanding sentiment and annotation checking, we need also annotate the senti-ment expression clauses. Target entity annotation Enterprises are the subject in economic activities. Thus, Sentiment analysis granularity is subdivided into document level, sentence level, and aspect level. Document-level sentiment analysis takes the entire document as a unit, but the premise is that the document needs to have a clear attitude orientation—that is, the point of view needs to be clear (Shirsat et al. 2018; Wang and Wan 2011). Commonly known as the Beige Book, this report is published eight times per year. Each Federal Reserve Bank gathers anecdotal information on current economic conditions in its District through reports from Bank and Branch directors and interviews with key business contacts, economists, market experts, and other sources.3 Aspect-Based Sentiment Analysis Tasks Two of the main tasks in ABSA are Aspect Ex-traction (AE) and Aspect Sentiment Classification (ASC). While the latter deals with the semantics of a sentence as a whole, the former is concerned with finding which word that sentiment refers to. We briefly describe them in this section. 3.1 Aspect Extraction For document-level sentiment classification, the best per-forming system reached a micro-averaged F 1 score of 74.9. This approach (Naderalvojoud et al., 2017) is particularly interesting because it incorporates information from exis-ting sentiment lexica into a neural network architecture. Schmitt et al. (2018) published the GermEval-2017 ...Cyberpunk 2077 is an open-world, action-adventure RPG set in the megalopolis of Night City, where you play as a cyberpunk mercenary wrapped up in a do-or-die fight for survival. Improved and featuring all-new free additional content, customize your character and playstyle as you take on jobs, build a reputation, and unlock upgrades..